Digital Animation & Interactive Design

I wrote this copy in support of a team of motion designers who were tasked with creating the out-of-box experience for Google Nest Hub Max smart displays. Our goal was to educate potential clients on the processes their team used to solve design problems.

The text had to communicate the animation’s technical challenges using terminology that would be accessible to a layperson while highlighting the studio's ability to create beautiful aesthetic outcomes designed for practical uses. My aim was to deliver a tone that was consistently intelligent while lightly playful, employing language that was descriptive yet precise.